Challenge
The company aimed to pioneer the launch of the inaugural B2C Grocery Application in Turkey, offering an extensive product range and diverse delivery options to meet consumer demands.
Approach
- Definition of Five-Year Business Case, scenario planning of business model alternatives and their financial impacts
- Definition of App UX –UI requirements, benchmarking of alternative app formats and functionalities
- Development of CRM & Campaign Management requirements
- Design of organizational model alternatives, roles & responsibilities and KPIs
Impact
- App has been launched successfully; all supporting business functions, HQ , warehouse and field distribution operations operationalized.
- CRM campaign management support office has been established in order to support marketing campaign activities and reporting.