Customer Insight Development
Velox Partners prioritizes opportunities and data sets in the light of the firm’s capabilities and measures success and
derive learning’s for mid-to-long term agenda.
- Improving effectiveness and efficiency of upselling using a real-time 360 view of all customer interactions
and transactions - Understanding buying behavior of customer to optimize predictive intelligence
- Starting from the basics (basic profiling, rfmp) to advanced level (prediction models)
- Monitoring and optimizing marketing effectiveness of customized offerings
- Launching data driven customer offers; monitoring results and fine tuning actions
Application Areas
- Chief Data Officer & Chief Customer Officer
- Business units such as marketing, sales and customer service