Big Data Analytics
Big Data is the core enabler to answer critical business questions in a new way – unlocking additional value pools.
- Velox develops a clear business rationale for Big Data and set business priorities.
- Establishment of the 360 degree customer profiling at the very beginning
- Developing the basic models (basic profiling, rfmp) as well as advanced models (prediction models such as churn prediction, segmentation (value, behavior, lifecycle), next best product, social network analysis,dealer network analysis, geographic segmentation, product/channel/network optimization, rules engine development, employee churn modelling, etc.)
- Enriching the customer profiling with 3rd party alliances from start
Application Areas
- Chief Data Officer
- Business units such as marketing, sales, customer service and other functions dealing with data