In our Digital Growth Services, we create a deep understanding of the current situation by using our omnichanel operation map, define level of maturity in each digital layer – from UI/UX to digital marketing capabilities and design a clear vision for the ideal case and action plan to get there.
Leading the Way
Effective use of customer data paves the way for transition of brick & mortar business to mobile and digital. Customers’ purchasing habits and preferences as well as channel, location and click patterns provide meaningful insight for customers, which may in turn directly impact EBITDAs of companies.
Digital Growth by Metrics
Many companies struggle with inconsistent store performance across their physical and digital networks. Having standard business and operational reporting drives better understanding of organization and performance monitoring. For example, retailers track 200 – 1,000 metrics to manage store performance; however, only 5-10% of these metrics actually impact profitability.
We help companies to identify metrics, define growth strategy and manage projects successfully
Digital Growth Strategy
Understanding how value is created in the digital economy and formulating your vision, business strategy and overall proposition strategy for company’s success in the digital age is the key.
- We help companies to define their digital vision and business model to reach advanced digital customer experience equipped with analytical skills.
- We define needs for state of the art IT infrastructure to enable digitalization of processes.
- We design 360 degree view of customer to enable personalized offerings
- We enable digital corporate performance management via creating scorecards containing digital business KPIs
Digital Health Check
Multi-channel / Omni-channel Operation Map is utilized to understand the level of maturity in each digital layer, marketing; category management, customer, order management. Our project approach covers:
- Assessment of functionalities across all digital channels
- UX UI assessment- what are the main improvement areas in
- Critical Processes and error types
- Pricing of transactions
- Cross industry benchmarking of all functionalities
- Search, content & merchandising assessment
- Digital marketing performance measurement
Digital Project Management
From large scale IT transformation to startup ecosystems; program management has become the most critical success factor in reaching business goals. Velox Partners involves in definition of common goals , proactive management of
parties and joint management of roadmaps.
- Defining the structure of the program and the Steering Committee
- Defining delivery principles of the transformation
- Labelling quick wins and abandoning failed projects on time if not working
- Preparing the project infrastructure, defining the roles and responsibilities and identifying key stakeholders
- Confirming the objectives, scope, tasks and approach for effective program execution
Application Areas
- Holdings and groups
- Corporate level
- E-Commerce / Digital Commerce Functions
- Business units such as marketing, sales