HOW WE WORK
Clients count on us to help them transform uncertainty into possibility and rapid change into lasting progress.
In strategy design, we adopt agile & digital first thinking and design tactics to become faster, flexible, modular and leaner. We take end-to-end responsibility and participate actively in execution while providing in depth but easy-to-implement solutions.
Leadership
Our leadership team has both design and implementation experience in 100+ projects in EMEA region, predominantly in customer value management, analytics and digital transformation in Telecom, Media, Retail, Consumer Goods and Financial Services industries.
TÜLAY İDİL
Tülay is an expert in Customer Strategies and has led large scale customer strategy and customer insight projects in various industries like banking, telecoms, logistics, retail and conglomerates. In her recent engagements she has designed and set up customer analytics and loyalty platforms for the largest book retailer, optics retailer and fashion retailer in Turkey. She managed the conceptual and functional design of the big data and coalition platform for one the biggest conglomerates of the country. Previously she was leading the customer strategies department for a large apparel retailer group. In her consulting role, she has led quite a number of customer insight projects in the MEA region for over 15 years.
Main areas of expertise
- Customer Strategies
- Strategy Planning & Analysis
- Business Model Development
- Sector expertise: Telecoms, Banking, Retail
MUSTAFA FUAT VARDAR
Mustafa Fuat Vardar is an expert on Digital Transformation and he has helped various clients in their digital transformation journeys and channel management strategies in retail, media and telecommunications sectors in EMEA Region. Coordinating digitalization efforts of the leading media company, managing the digital transformation strategy project of a leading bank, coordinating the digital maturity assessment & roadmap development one of the leading retail conglomerates, leading the strategy design, process development & vendor selection of the leading digital loyalty schemes and managing the omnichannel transformation of an apparel retail groups are the major examples types of projects which Mustafa engaged in. Previously he has been coordinating investment opportunities of the leading media group including MCN acquisition, video growth, digital monetization content partnerships and new investments in classified businesses.
Main areas of expertise
- Sales and Customer Strategy& Experience
- Digital Transformation
- Data Analytics ( Customer Segmentation-Churn Prediction, Next Best Modelling)
- Sector expertise: Telecoms, Banking, Retail, Media