Challenge
Discrepancies in product category formulations between brick-and-mortar and online channels were impeding the timely launch of marketing campaigns and leading to inconsistencies in reporting for a certain company.
Approach
- Analyzing the product tree-like structure in both online and offline channels, and determining the similarities and differences
- Creating the design and requirements of the ideal product’s tree-like structure
- Determination and testing of both systematical and operational requirements of the changes in product tree structures
Impact
- Simplified Product Line: Standardizing the product tree creates a structured and organized product catalog for easier customer navigation.
- Efficient Inventory Management: Clear product categories and specifications lead to better inventory control, reducing excess stock and ensuring availability of popular items.
- Enhanced Customer Experience: Improved organization makes it easier for customers to find desired shoes, boosting satisfaction and sales.
- Targeted Marketing Campaigns: Standardization allows for more focused marketing efforts based on specific shoe categories or styles, increasing campaign effectiveness.
- Data-Driven Insights: Standardized product data enables better analysis of sales trends and customer preferences, guiding future business decisions.